MENA White Goods Market Size, Share, Trends and Industry Report | 2034

MENA White Goods Market Outlook

According to the latest report from Expert Market Research (EMR), the MENA white goods market size is poised for significant growth, achieving a valuation of USD 30.58 billion in 2024. With the increasing demand for household appliances and the growing trends in urbanisation and disposable income across the region, the market is expected to expand at a compound annual growth rate (CAGR) of 5.6% from 2025 to 2034, reaching a value of USD 49.99 billion by 2034.

White goods, often referred to as major household appliances, include products such as refrigerators, washing machines, air conditioners, ovens, and dishwashers. These essential appliances have become a cornerstone of daily life in the MENA region, driven by both cultural shifts and economic development. The ongoing growth of the construction industry, along with changing consumer preferences, has spurred the demand for these products, making the MENA white goods market an important sector within the region’s economy.

Key Drivers of Market Growth

The MENA white goods market is primarily driven by the rising standard of living and the ongoing urbanisation across the region. As the middle-class population expands, an increasing number of households are able to afford modern home appliances. With more disposable income, consumers are prioritising convenience, energy efficiency, and technological advancements in their home appliances, which has further boosted the demand for white goods.

The rapid pace of urbanisation in countries such as the United Arab Emirates, Saudi Arabia, Qatar, and Egypt has also significantly contributed to the growth of the white goods market. In urban areas, where space is often limited, the need for compact, multifunctional, and energy-efficient appliances is growing. As more residential buildings are constructed to accommodate the region’s burgeoning population, the demand for white goods, particularly air conditioners and refrigerators, continues to rise.

Moreover, the growing trend of smart homes has introduced a new dynamic to the white goods market in MENA. With the integration of smart technologies, consumers now seek appliances that offer connectivity and automation features. For instance, Wi-Fi-enabled refrigerators, washing machines, and ovens, which allow users to monitor and control their appliances remotely, are gaining popularity. This shift toward smart appliances is expected to further enhance the market’s growth trajectory, as consumers look for products that align with modern technological innovations.

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Technological Advancements and Sustainability Trends

Technology has played a crucial role in the evolution of the MENA white goods market. The modern consumer is not only concerned with functionality but also the energy efficiency and sustainability of their household appliances. In response, manufacturers in the MENA region are focusing on producing appliances that minimise energy consumption and are environmentally friendly. Energy-efficient refrigerators, air conditioners, and washing machines are in high demand, particularly in countries where energy costs are significant, and consumers are becoming more aware of their environmental impact.

The global push toward sustainability is also influencing the white goods market in the MENA region. Governments across the region are imposing stricter regulations on appliance energy consumption and environmental standards, encouraging manufacturers to innovate and produce greener, more efficient products. Additionally, several countries, such as Saudi Arabia and the UAE, have launched initiatives to promote sustainable living, which includes the adoption of energy-efficient appliances in both residential and commercial settings.

As the demand for sustainable products rises, many appliance manufacturers in the MENA region are investing in technologies that reduce the environmental footprint of their operations. For example, manufacturers are exploring the use of eco-friendly refrigerants in air conditioning units and designing washing machines that consume less water and detergent, thus contributing to the conservation of resources.

MENA White Goods Market Segmentation

The market can be divided based on product, end use, and country.

Market Breakup by Product

• Window Air Conditioners
• Decorative-Type Split Systems
• Central ACs
• Air Handling Units
• Variable Refrigerant Flow Systems
• Fan Coil Units
• Roof Tank Water Coolers
• Chest Freezers
• Showcase Refrigerators
• Air Purifiers
• Contactless Handwash Units

Market Breakup by End Use

• Residential
• Commercial

Market Breakup by Country

• Saudi Arabia
• United Arab Emirates
• Bahrain
• Egypt
• Iran
• Morocco
• Others

Competitive Landscape

The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the MENA white goods market. Some of the major players explored in the report by Expert Market Research are as follows:

• LG Electronics
• Carrier Global Corporation
• Daikin Industries, Ltd
• Gree Electric Appliances, lnc.
• Midea Group
• Rheem Manufacturing Company
• Zamil Industrial
• S.K.M Air Conditioning LLC
• Awal Gulf Manufacturing Co.
• Trosten Industries Company LLC
• Others

Challenges and Opportunities

Despite the positive growth outlook, the MENA white goods market faces several challenges. One of the main hurdles is the fluctuating prices of raw materials used in the manufacturing of white goods, which can impact the overall production costs. Additionally, regional political instability and supply chain disruptions in some parts of the MENA region could pose challenges to market growth.

However, the market also presents numerous opportunities. The growing trend towards smart appliances and energy-efficient products is a major opportunity for manufacturers to tap into. As the demand for more sophisticated and eco-friendly white goods continues to rise, manufacturers that invest in innovation and sustainability will be well-positioned to capture a significant share of the market.